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Pure Flavor gearing up to start shipping from its new facility

Construction continues full speed ahead at Pure Flavor’s new Fort Valley, GA, greenhouse facility. Chief Marketing Officer Chris Veillon said that Phase 1 of 25 acres at the site is scheduled for completion in late summer.

“From there, the tomato and cucumber crops will be planted with first picks expected in late fall,” said Veillon. “The total project for this site calls for three phases of 25 acres each; a total of 75 acres once completed.”

PF-Georgia Update-3-8June2018Pure Flavor's new facility.Headquartered in Leamington, ON, Pure Flavor’s new state-of-the-art facility in Georgia will use High Pressure Sodium lighting to help the plants grow through the winter. Veillon explained that light and heat will help the plants grow and compensate for the lack of light from Mother Nature during the winter months.

“Pure Flavor is currently in full production with product coming from our network of growers in Canada, the U.S. and Mexico,” said Veillon. “We are currently shipping our full and extensive line of tomatoes; Bell, long sweet and mini sweet peppers in red, yellow and orange; long English, mini and cocktail cucumbers; and several varieties of eggplant.

“Our organic line is also shipping,” he continued. “Pure Flavor’s organic line includes red beefsteak tomatoes, tomatoes on the vine, Juno Bites red grape tomatoes, heirloom tomatoes, red, yellow, orange and green Bell peppers and long English cucumbers.”

The company stays very active on social media to help keep its customers and consumers updated on its line and the company’s initiatives.

Veillon pointed out that as Pure Flavor continues to grow its business, it is always looking to extend its reach.

“Our Georgia project has been met with tremendous interest and support, and we look forward to shipping Georgia-grown tomatoes and cucumbers later this year,” he said. “And we expand our family of growers in Canada, the U.S. and in Mexico each season.”

Pure Flavor’s strong growth also means it needs more team members.

Veillon said the company welcomed David DePontbriand to its sales team as key account manager, Southeast regional sales.

“David will be developing and maintaining new retail, foodservice and wholesale accounts that coincide with the company’s strategic short-term and long-term goals,” noted Veillon. “He brings considerable sales experience with him to this position. In the last more than 20 years David has held positions including director of corporate sales and senior key account manager.”

DePontbriand started with Pure Flavor on May 21. He joined the company’s executive team to represent Pure Flavor and meet with key retail and foodservice partners at the United FreshMKT Expo 2018 in Chicago in late June.

Pure Flavor is also excited about its new packaging launch.

“We have been rolling out our new branded packaging from our recent brand refresh,” said Veillon. “Consumer response has been great to date. People enjoy the high impact colors of our Snacking Tomato line.”