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FTD announces appointment of Jeffrey D. T. Severts

FTD Cos. Inc. announced the appointment of Jeffrey D. T. Severts as executive vice president and chief marketing officer, according to a news release.

“I am very pleased to welcome Jeff to our team,” said John C. Walden, FTD’s president and chief executive officer, in the release. “His diverse set of marketing skills and track record of success, with particular depth in customer and brand strategy, customer experience and analytics, make Jeff an excellent fit for FTD. He will be a great asset to the company as we continue our strategic business review and embark on our ambitious plans going forward.”

Prior to joining FTD, Severts served as the chief executive officer at Ventris, a boutique consulting agency; was the senior vice president of marketing at Ulta Beauty; was the chief marketing and services officers at Best Buy Europe; was vice president and general manager at Geek Squad; and was vice president of consumer and brand marketing at Best Buy.