Shoppers choose Envy apples for best flavor, crunch and appearance

October 18, 2019

The Envy apple ranked No. 1 for flavor, texture, aroma and appearance, after being tested against category stalwarts like Honeycrisp, Fuji and Gala — and newcomers like Cosmic Crisp.Envy

The sensorial results were revealed through independent research involving 142 participants, conducted by New Zealand-based FORWARD Insight & Strategy, in April in New York.  

When it came to flavor, respondents preferred apples with balanced sweetness, which was a leading attribute for Envy — alongside most sweet and fruity.

Regarding texture, Envy emerged as the most crisp, firm and juicy, in addition to participants favoring the size, shape and interior flesh appearance of Envy, which naturally stays whiter longer.

“We’ve always known Envy is one of the best experiential apples, particularly its beautifully balanced sweetness,” said Gareth Edgecombe, chief executive officer of Auckland, New Zealand-based T&G Global, owner of the Envy brand. “This research independently substantiates our beliefs, and we’re thrilled consumers view Envy as the ideal eating experience.

"We are seeing strong interest from retailers, in partnering with us at the shelf, to bring this exceptional apple to their shoppers year-round,” Edgecombe said.

To complement the sensory exploration, FORWARD oversaw consumer and shopper-focused, category-wide studies in three phases: focus groups, retail-based shopper shadowing and in-home visits. The shopper results revealed low category knowledge and loyalty, with most category awareness seemingly linked to the five varietals comprising around 75 percent of category dollars and volume — Honeycrisp, Gala, Fuji, Granny Smith and Red Delicious. As these varietals often dominate category space and promotions, shoppers indicated they would try — and perhaps switch to — a better-tasting, year-round apple if they knew it existed and was consistently stocked in their grocery stores.

“Data demonstrates how apple consumers are prepared to switch to varieties offering better taste and texture, as well as consistent quality, throughout the year,” said Carlo Magni, partner and director at FORWARD. “Innovation is well received by consumers in the apple category in the USA, with high expectations of continuously improved eating experiences and consistency, alike.”

Additional Envy insights support FORWARD’s findings, including the apple’s continuous spot as the No. 2 variety in category YOY-volume and dollar gains and its 2017 and 2018 victories in the U.S. Apple Association’s “Munch Madness Championship.”

Therefore, this domestic season, T&G Global — powered by its North American sales agents Oppy, CMI Orchards and Rainier Fruit Co. — will collaborate with retailers to ensure shoppers realize Envy delivers the flavor, texture and appearance they’re seeking 365 days a year.

“As we know, research only influences when actioned. Therefore, we look forward to merchandising and promoting Envy — in the most targeted and sales driving manner for retailers — so shoppers can sort through the noise in a crowded category,” said Audrey Desnoyers, Oppy’s national business development and Seattle sales manager. “Envy is the apple they want.”

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...
Oppy bringing Haskap berries to retailers
Building on its long history of breaking ground with new varieties, Oppy successfully introduced Haskap berries to customers in the greater Vancouver area, marking the first time these flavorful berries are available at retail. As a leading grower, marketer and distributor of fresh produce from around the world, Oppy is Read More ...