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FLORAL

The Inside Look (Oct. 14)
The Q4 holidays are hitting us like a steamroller! Some days are “peace on earth,”while other days it seems like everyone’s tinsel’s in a tangle! Fortunately, we have the... Read more
Where will you Petal It Forward on Oct. 23?
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations such as pedestrian malls,... Read more
Top 10 succulent care tips to keep them looking ‘sharp’
Succulents are some of the trendiest plants around. You often see them featured in magazines, blogs, and on Pinterest. Succulents offer a wonderful array of colors and textures.... Read more
This is scary!
This is frightening! This is scary! Is it Halloween? No! IT’S MANAGING PERFORMANCE AND PROVIDING FEEDBACK! I recently had the opportunity to interact with retailers, wholesalers,... Read more
Poinsettia Care 101: The Essential Guide
Poinsettias received their name in the United States in honor of Joel Roberts Poinsett, who introduced the plant into the country in 1828. Poinsett was a botanist, physician... Read more
AFE’s Fill the Vase fundraiser!
The American Floral Endowment, the national organization that funds floral research, scholarships, grants, and internships, kicked off its 2019 fall fundraiser, “Fill... Read more
burton+BURTON announces inaugural school completion and commitment to build a second through Weaving Hope Charity
burton+BURTON is pleased to announce the completion of the first school in Rwanda funded by Weaving Hope. This charitable mission has been in progress for two years, from... Read more
Alexandra Farms four garden rose varieties awarded ribbons
Alexandra Farms was recently awarded four ribbons for their garden rose varieties during the Society of American Florists’ 2019 Outstanding Varieties Competition. Princess... Read more
2019 Garden Rose Design Contest
Alexandra Farms is thrilled to announce the winners of their second annual Garden Rose Design Contest. Participation was even higher this year than for the first edition of... Read more
On Dasher, on Dancer, on Master and Visa! Planning for holiday success in 2019
Here we are — in the throes of summer heat — planning our winter wonderlands for the upcoming holiday season! Some may say that we’ve been hitting the eggnog a little early,... Read more
The ultimate guide to active selling
What kind of selling is done in your shop? Yes, that’s right… what kind of selling? This weekend while running errands, I stopped in a local restaurant for lunch and was... Read more
Delaware Valley Floral Group opens Long Island distribution center
Delaware Valley Floral Group has announced the acquisition of certain assets of C.P. Flowers Direct, Inc, and has opened a new Distribution Center on Long Island in New York.... Read more
Maxine H. Burton recognized  as 2019 Shining Star Honoree
Maxine H. Burton was recognized as a 2019 Shining Star Honoree by the Jeannette Rankin Foundation.   Maxine BurtonA Shining Star Honoree is a leader in the Athens... Read more
The industry remembers an icon and a friend
We’ve walked together. We’ve talked together. We’ve worked together. On Sept. 7, our floral industry lost a beloved member of the pack. Danny Temkin made enduring contributions... Read more
Trade Show Spotlight: IFTF in its 10th year
Next month, from Nov. 6-8, Holland will be the host country of the IFTF trade event for the world’s floriculture industry. IFTF will be held again at Expo Haarlemmermeer... Read more
Bay City Flowers to close
According to the company’s announcement, Bay City Flowers will close its doors and cease shipping on Nov. 10. “After four generations and 110 glorious years in floriculture,... Read more
SAF CEO Lays Out Industry Challenges — and SAF’s New Plan
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing floral professionals today... Read more
2019-2010 Industry Trade Show Calendar
2019 Industry Events OCTOBER 2019 October 16th-October 19th PMA Fresh Summit Convention and Expo Anaheim Convention Center Anaheim, California More Information: https://www.pma.com/events/freshsummit October... Read more
The Inside Look (Sept. 2)
This month’s edition of the Floral Pulse will literally take you around the world! That’s what’s so great about our business — every single growing region is uniquely gifted... Read more
How nature rules  the fall equinox
In many regions of North America, the landscape silently explodes with vibrant colors of red, yellow, and orange. For weeks, summer has slowly been slipping away. There are... Read more

Jensie Smith joins Sev-Rend as new relationship manager
Sev-Rend has hired Jensie Smith as its new relationship manager. The company said this lines up with Sev-Rend’s goals to further service its clients in the produce industry with high-performance packaging. This move allows Sev-Rend to expand it footprint even further in the ever-growing fresh produce industry. “Jensie brings a wealth Read More ...
BJ’s new EVP to lead business transformation
BJ’s Wholesale Club Inc. appointed Paul Cichocki as executive vice president of membership, analytics and business transformation, effective April 1. Cichocki will be responsible for the company’s membership, marketing and analytics organizations. “I am excited to welcome Paul to the BJ’s team,” said President and Chief Read More ...
Bobalu Berry Farms donates to local schools
Oxnard, CA-based grower-shipper Bobalu Berry Farms simply wanted to reach out and help during these difficult times. But its donation of 4,000 one-pound clamshell packs of fresh California strawberries to the Oxnard School District has spurred the interest of other producers and the shipper is hoping that the idea spreads Read More ...
Nature Fresh Farms welcomes Zanelle Hough to sales staff
Nature Fresh Farms Sales expanded its team, welcoming Retail Sales Account Manager Zanelle Hough to its sales department. Hough began her career 14 years ago in logistics working for a South African exporter. Wanting to gain more experience in sales, she shifted to the Walmart global procurement team as a logistics and Read More ...
Produce tag supplier adds face shields for crisis
In mid-March Bedford Industries President Jay Milbrandt saw a news story about hospital employees sewing handmade facemasks to help overcome their shortage of personal protection equipment . He wondered out loud if his produce tag manufacturing firm could help. Within a few days, the company had designed a face shield Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse