Loading…
Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
The Kroger Co. announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Read More ...
Celery fans going mutts over Dandy's new promotion
Dandy Celery launched a new Dog Days of Summer promotion to offer both dogs and their humans the chance to win the ultimate summer prize pack. Now through Aug. 31, participants can enter here to win over $1,000 worth of prizes that both dogs and consumers can enjoy. Bonus entries can also be placed on Instagram. Bark-worthy Read More ...

There are two storms converging over Southern California, Arizona and northwestern Mexico over the next few days. Remnants of Tropical Storm Raymond coming up from Mexico will drop over an inch of rain throughout northwestern Mexico and the Southwest in the U.S. This storm will mix with a cold trough coming down from Alaska, bringing colder temps to the area.weat

Many major growing regions will see rain and cooler temps from these storms.

In Mexico, the following major areas will see rain today and tomorrow: Culiacan and Los Mochis, Sinaloa, which are preparing for the start of their winter deal. Ciudad Obregon and Hermosillo, Sonora, which are still shipping fall veg and melons. In Baja California the regions of San Quintin and Ensenada will see rain. San Quintin is still shipping tomatoes and other shadehouse veg while Ensenada is shipping berries. All these regions will see cooler temps this week and into next.

In the U.S., Yuma, AZ, will see over an inch of rain between today and tomorrow. The National Weather Service has issued a flash flood watch for all southern Arizona. Yuma is kicking off its winter wet veg crop.

This storm will clear out by Wednesday but then the cooler air coming from Northwest will come through dropping temps 10 to 15 degrees overnight.

Expect max temps in Yuma to go from 80 today to 69 on Thursday with min temps in the low 50s.

The coastal California regions of Oxnard, Santa Maria and Salinas will not see any rain from these storms.

CHILEAN BLUBERRY REGIONS EXPERIENCING HEAT WAVE
Major blueberry-growing regions in Chile are currently experiencing above-average temps. Since last week max temps have been in the upper 80s and will peak today with max temps in the mid-90s. The average high temp for this of year is 76. These warm temps will continue through this Friday before beginning to cool down on Saturday. Next week max temps will be in the mid-70s with min temps in the mid-40s. Look for a possible uptick in production this week.

These same locations are production areas for peaches, grapes and nectarines out of Chile, which should begin shipping sometime next month.

CALIFORNIA COOLDOWN BEGINS TODAY
California coastal growing regions experienced above-average temps this past weekend with areas such as Oxnard reaching 93 on Sunday and Santa Maria getting up to 88. Minimum temps were in the mid-50s. These warmer temps should have helped strawberry production.

Things will change tomorrow as the cooler air moves in and drops max temps down to 61 and min temps in the mid-40s. Look for production from these areas to slow down.

In the San Joaquin Valley, where lettuces and grapes are still being harvested, look for max temps to drop from the mid-70s down into the mid-60s starting tomorrow; min temps will also drop, reaching a low of 37 on Sunday and next Monday.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse