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Students gain real world experience thanks to L&M internships
The future of the produce industry will depend largely on new people being introduced to the field, which is why L&M Cos. offers internships based on seasonal needs throughout the L&M farms, warehouses and sales teams. “Intern programs in fresh produce are great exposure for young people to be a part of a vital industry,” Read More ...
New Whole Foods Market features 75 local growers
Whole Foods Market recently opened a new 35,000-square-foot store in East Austin, TX. Special features of the new East Austin store include: Produce department offering a variety of fresh fruits and vegetables, including selections from about 75 local growers throughout the year including fresh flowers, peaches and Read More ...
Retailer announces plans to rebuild
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Sun World takes firm stance on IP rights breach
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Fall Creek names regional director for Mexico
Fall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, Read More ...
Big Y exec breaks new ground
Theresa A. Jasmin has joined Big Y Foods as chief financial officer following the recent retirement of William T. Mahoney. She is responsible for the company’s strategic planning, finance, accounting, treasury and tax functions. As a senior member of the executive team, she reports to Charles L. D’Amour, president and CEO along with Read More ...
Homegrown Organic Farms bolsters sales staff
Homegrown Organic Farms has added two new members to its sales team: Amanda Vietti and Stefaun Avakian. Both Vietti and Avakian will be operating as sales account mangers for the company.  Vietti has been with the company since December 2019 and prior to that was a sales associate with another San Joaquin Valley produce Read More ...

Last week the major coastal strawberry-growing regions of California receive up to two inches of rain along with cold temperatures, leading to a reduction in the volume of strawberries coming from these regions. Max temps were in the 50s and min temps in the upper 30s and low 40s for the majority of the week. weat

Today another storm is coming through Southern California bringing another half-inch of rain to Oxnard and Santa Maria with an additional chance of more rain on Saturday. This storm will not be accompanied by such cold temps like last week. Look for fields to finally dry out next week.

FLORIDA STRAWBERRIES TO SEE WARMING TREND THIS WEEKEND               
Florida strawberry-growing regions around Plant City have been unseasonably cool this week with max temps in the low 60s and min temps in the mid-40s. This will change starting Friday as this region of Florida will finally see max temps rise into the 70s and min temps into the 50s. By Sunday look for high temps to break into the 80s and low temps to hover around 60, which is normal for time of year. Look for production of strawberries to finally pick up starting next week.  

MEXICO PRODUCTION STRONG DUE TO GOOD WEATHER
The principle berry-production regions of central Mexico have been experiencing perfect weather the last several weeks, leading to strong production numbers. So far this season, production numbers are up 40 percent over last year.

Look for the perfect weather conditions to continue with max temps in the low 80s and min temps in the upper 40s and low 50s depending on the location. There is no chance of rain in the 10-day forecast. Quality should be good.

SEVERAL MEXICO WINTER VEG REGIONS HIT BY A DELUGE OF RAIN LAST WEEK
Wednesday and Thursday of last week saw a very late season tropical storm bring heavy rains to the major western Mexico veg growing regions. Current production regions such as La Paz, Baja California Sur received serious amounts of rain that caused damage to crops and will lead to many days of quality issues on items from this area such as tomatoes.

Regions on mainland Mexico such as La Cruz and Culiacan, Sinaloa also received heavy rains that will definitely cause quality issues to items currently in production and most likely will push back the start date for the harvest of tomatoes.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse