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Fall Creek names regional director for Mexico
Fall Creek Farm & Nursery Inc., a global blueberry breeding and nursery company, has announced that Alberto Medina-Mora has joined the company as regional director for Mexico. Most recently, Medina-Mora served as senior director of development and innovation at NatureSweet Mexico, a vertically integrated tomato grower, Read More ...
Big Y exec breaks new ground
Theresa A. Jasmin has joined Big Y Foods as chief financial officer following the recent retirement of William T. Mahoney. She is responsible for the company’s strategic planning, finance, accounting, treasury and tax functions. As a senior member of the executive team, she reports to Charles L. D’Amour, president and CEO along with Read More ...
Homegrown Organic Farms bolsters sales staff
Homegrown Organic Farms has added two new members to its sales team: Amanda Vietti and Stefaun Avakian. Both Vietti and Avakian will be operating as sales account mangers for the company.  Vietti has been with the company since December 2019 and prior to that was a sales associate with another San Joaquin Valley produce Read More ...
Peri & Sons minimizing environmental impact
Peri & Sons Farms has recently made a change to its packaging that is allowing the Yerington, NV-based company to save a whole lot of material, which means limiting what’s going into landfills. “Little changes can have a big impact,” said Jessica Peri, retail sales manager for the company. “That’s why we are advancing our Read More ...
Surge in dual-channel grocery shopping
Dual-channel shopping is becoming more common, particularly among younger shoppers, according to a study put out by the Retail Feedback Group. The report, 2020 U.S. Online & In-Store Grocery Shopping Study, provides insight from both online and in-store supermarket shoppers, collected during the COVID-19 pandemic. Overall, Read More ...
USDA files action against Texas company for PACA violations
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has filed an administrative complaint against LoneStar Produce Express LLC. The company, operating from Texas, allegedly failed to make Read More ...
Webinar details keys to success for mangos
As the industry learns the many subtleties of mangos and then applies specific terminology to mango trade, the fruit’s sales can climb even faster. These matters involve varieties, sources, maturity and ripening, and certainly target the fruit’s ultimate use. This was detailed in an information-packed 70-minute webinar Read More ...

Look for southern Florida to have above-average temps this week leading to a possible uptick in production of veg and berries. At the southern end of the peninsula near Homestead look for max temps in the mid-80s all this week with min temps in the upper 60s and even some possible 70-degree min temps this week -- excellent weather for maximum production.weat

Farther up the state in the areas of Belle Glade and Plant City look for max temps in the mid-80s and mins in the upper 60s. Friday temps will cool somewhat with max temps in the low 80s and min temps in the low 60s for Belle Glade. There is a slight chance of daily rains starting tomorrow and lasting through Saturday.

Immokalee will be the hottest place in Florida today with a max temp of 90 and a low of 68. These excessive high temps will last through tomorrow and then cool off to the low 80s by Friday.

CALIFORNIA BEGINS TO DRY OUT
After two weeks of stormy weather in California the berry-growing regions will finally have a chance to dry out. Over the weekend Salinas, Santa Maria and Oxnard all received rains ranging from totals of 0.5 inches up to an inch. This has been an unusually wet start to the winter in California.

The next 10 days appear to be dry with normal temps for this time of the year. Expect max temps to be in the mid-60s and min temps in the upper 40s and some low 50s. Santa Maria will actually get up to a high of 70s on Friday. Look for berry numbers to recover this week out of these regions.

PERUVIAN BLUEBERRY AND GRAPE REGION TO SEE WARM SPELL
The region of Ica, Peru, will see a warming trending starting today. Normal temps for this region are a high of 75 and a low of 60. Today the max temp will be 89 with a min of 64. Max temps will remain in the mid- to upper 80s all week long. Look for a possible increase of product coming from this region over the next week to two weeks.

CHILE EXPERIENCING PERFECT WEATHER
All the major growing regions of Chile are experiencing perfect weather at the moment. Temperatures are normal with highs in the 70s and 80s depending upon the region and min temps in the 50s and 60s. There is no chance of significant rainfall in any region over the next 10 days.

Look for production of grapes, blueberries and stone fruit to come in the marketplace on track.

CULICAN, SINALOA, MEX PERFECT WEATHER NEXT 10 DAYS
After the rains of 10 days ago that left their mark on production (and also the markets) temps are looking very stable for the next 10 days. Max temps will be in the mid- to upper 80s and min temps in the upper 50s and zero chance of rain. Hopefully this perfect weather will get production back on track by the Christmas.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse