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Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
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Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
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Celery fans going mutts over Dandy's new promotion
Dandy Celery launched a new Dog Days of Summer promotion to offer both dogs and their humans the chance to win the ultimate summer prize pack. Now through Aug. 31, participants can enter here to win over $1,000 worth of prizes that both dogs and consumers can enjoy. Bonus entries can also be placed on Instagram. Bark-worthy Read More ...

Heat hit Florida over the weekend and will continue through the week with tomorrow and Thursday being the hottest days. Look for the strawberry-growing region of Plant City to hit a high of 88 degrees tomorrow, while Immokalee will touch 89 tomorrow and Thursday. Belle Glade will see a max temp of 89 on Thursday. The nightly lows will also be above average with min temps reaching as high as 70 in some growing areas.weat

Look for an increase of production coming out of all major growing regions of Florida throughout the week. This may relieve some pressure on the tight supplies coming out of Mexico right now.

Temps in Florida will cool off a few degrees over the weekend, but next Monday, Feb. 17 the temperatures will warm up again reaching into the upper 80s.

CULIACAN REMAINS UNSEASONABLY COOL
Nogales shippers are still feeling the effects of the rain and cold temps last week in Culiacan and the surrounding areas that have reduced supplies, caused quality issues and tightened markets. Weather over the weekend was nice, but another storm front came through the region yesterday bringing cooler temps and a slight chance of rain. 

Tonight, the min temp will be 10 degrees cooler than last night, getting down to 49. Tomorrow will be the coldest night of the week dipping to 46 and then 49 on Thursday. If won’t be until Friday that min temps will be back in the 50s. Look for supplies to remain tight and prices to remain strong in Nogales on all items coming from the Culiacan region.

Temps will finally begin to warm next week with highs climbing into the upper 80s by Tuesday, Feb. 18.

YUMA HAD RAIN YESTERDAY AND COOLER TEMPS THIS WEEK
The Yuma Valley received rain from the same storm that made its way through California on Sunday and through Culiacan yesterday. From around noon yesterday until 2 p.m. Yuma received heavy rains with totals of up to an inch.

Temperatures will be cool today on the backside of the storm with a high of 64 and low of 40 today. Temperatures will begin to climb starting tomorrow with max temps back into the mid-70s Thursday where they will stay into the weekend.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

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