Loading…

Frello succeeding in first season

RIO RICO, AZ— As Mother Nature angrily stirred in Mexico this fall and winter, it created a remarkable season to launch a produce company.

That has been Willy Martinez’ position at Frello. But he smiles, shrugs and expresses relief that his partners, the Stabropoulos family in Culiacan, have had the expertise and good fortune to overcome rain, clouds and humid weather this season.

Frello-Willy-AlexisIn Frello’s Rio Rico cold warehouse, Willy Martinez and Alexis Inzunza show Roma tomatoes and slicer cucumbers that are being shipped by the new distributor. Martinez is a partner and Inzunza works in operations support.The Stabropoulos family produces a large volume of vegetables in Culiacan and also grows in Tula, Tamaulipas.

Frello received its first product on Dec. 18. “We’re a really, really new company,” Martinez noted. He is from a very successful produce family in Culiacan and over the last 16 years, gained good experiences elsewhere before his first venture into owning and operating a company.

“We are excited. We will rock and roll this season. We are thankful for the support of our customers and we look forward to growing the program. We have key people in key places and I’m thinking we will become large in our growth very fast.”

Initially, Frello is shipping through Nogales, but the firm will soon be shipping to the East Coast via south Texas entry points. “For the best customer logistics, we need to be competitive with our competition and with Florida.”

He noted that Tamaulipas product would especially be shipped through McAllen.

Key commodities distributed by Frello are Roma and grape tomatoes, slicer cucumbers and Bell peppers.

Index Fresh invites customers to virtual Meeting in the Grove
As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual Meeting in the Grove program to connect its Read More ...
New salad from FiveStar makes debut at Costco
Staying on-trend is one thing, but bringing the freshest seasonal ingredients in a timely manner is another, especially as consumers look for solutions to their “what’s for dinner?” dilemma. FiveStar Gourmet Foods has answered the call with their latest extension to the wildly successful Family Size line of Simply Fresh Salads Read More ...
Kroger announces new SVP of supply chain
The Kroger Co. announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective Feb. 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting Oct. 1, Read More ...
Progressive Produce brings fresh, nutritious asparagus to dinner tables
With consumers cooking at home more than ever, Progressive Produce is looking forward to working with its partners throughout the supply chain to bring fresh, nutritious asparagus to dinner tables around the country. One of the key things the company plans to do encourage retailers to generate excitement around asparagus on Read More ...
Fox Packaging aquires additional press to increase production
Fox Packaging, an industry leader in flexible packaging innovation, has added an additional UTECO printing press to its dedicated facility. “Expanding our manufacturing capacity is essential to meet growing customer demand and it also presents Fox Packaging with an opportunity to make fast turnaround on large print runs,” said Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse