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FPFC holds Northern California Golf Tourney

DSC 0039On Friday, May 18, about 80 members of the Fresh Produce & Floral Council enjoyed perfect weather and fabulous views as they worked their way around the course at Wente Vineyards. Designed by golfing great Greg Norman, the 18-hole championship course is a picturesque 7,181-yard, par-72 golf course tucked away in the scenic Livermore Valley, 50 minutes east of San Francisco. The FPFC group concluded the tournament with an awards ceremony and social gathering.

NWPB unveils refreshed website
Following a soft launch in February, the National Watermelon Promotion Board has officially unveiled its refreshed and reformatted website that is home to all things watermelon. Not since 2015 has the fresh front of watermelon had a facelift. Now in 2020, the new Watermelon.org is here. Benefits include: Fully Read More ...
Hy-Vee's online program aims to help parents keep kids healthy and active
As schools remain closed across the region due to the spread of COVID-19, Hy-Vee will start offering its Hy-Vee KidsFit program online by streaming a free, daily 15- to 20-minute video to share fun, physical activities with children and families. In addition to keeping kids moving and active, the goal of the daily videos Read More ...
California Giant Berry Farms anticipates giant strawberry volume
While the world faces a wave of uncertainties, one thing is certain at California Giant Berry Farms — its local strawberry season is here, and volumes are going to be plentiful. Fields in Watsonville and Salinas are bustling with shiny, red strawberries as the local season kicks off today just in time for the Easter Read More ...
Industry Viewpoint: A love letter to grocery stores
As our society is faced with uncertainty, navigating the rough waters of COVID-19, the grocery stores have found themselves on the front lines of serving the public and keeping shoppers safe. Quickly shifting strategy, meeting shopper demand, abbreviating hours and reconfiguring staffing to support the surge of customers. While Read More ...
Tools of the trade show
This time one month ago the Southeast Produce Council held its 2020 Southern Exposure. Those were the good old days, and boy, what most of us wouldn’t give to go to a trade show now. The recent cancellations of Viva Fresh and CPMA are making people within the industry realize how much they miss trade shows. Not only did a Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse