Loading…

NWPB's sponsorship of MCM an 'honor and privilege'

5 Mission-Accomplished-FiniWhile the runners were undoubtedly the biggest stars at the recent Marine Corps Marathon, racking up the miles while braving rain that was torrential at times, watermelon played a heroic role at the well-known national event held in the nation's capital.

For the seventh year, the National Watermelon Promotion Board and Team Watermelon handed out samples of watermelon to runners and their supporters while also educating them on the health and hydration benefits of the delicious fruit.

Stephanie Barlow, senior director of communications for the NWPB, said this year was even more special for the organization, as many of its board members were in attendance and got to witness the magnitude of the inspirational event.

"It really is an overwhelming and a humbling experience all in one," she said. "The runners are so grateful, so worn down, and then we give them some sweet, juicy watermelon. Every year we're told over and over and over how much it means to them."

Barlow said she even received an email from a thankful runner, who wrote, "Your staff was at the finish line festival of the Marine Corps Marathon yesterday. This was perfect! Yes, bananas and Gatorade are good after a marathon, but the watermelon made the day! Yesterday, the first bite tasted like heaven! Thank you all for braving the crazy weather!"

NWPB first sponsored the marathon in 2013 after the National Watermelon Queen promotion committee and coordinator Eleanor Bullock asked the board to seek out marathon events that are national in scope with which to engage, reasoning that watermelon would be a perfect complement since it is healthy, hydrating, great for families and appropriate for all fitness levels.

"I presented several options," said Barlow, "but the Marine Corps Marathon ticked all the right boxes, as it is the People's Marathon, at the end of October, and being among our nation's Marines makes the event not just a promotion but a true honor and privilege. It's the third-largest marathon in the country, and right in the nation's capital. It's a hard promotion -- a long and tough event from our volunteer side -- but we give our all because these runners give their all."

Barlow said that in addition to the staff and board members of the NWPB, as well as the National Watermelon Queen and the regional watermelon queens, many more people were involved behind the scenes, including the Class Produce Group in Jessup, MD, which supplied a truckload of watermelon, and also the vendors that donated the cardboard boxes and plastic clamshells.

Ocean Mist Farms launches Gold Standard artichoke promo
Ocean Mist Farms launched its annual spring promotion, elevating the health and nutrition of its famous Gold Standard artichokes. With this promotion, Ocean Mist Farms will highlight its artichoke expertise to assure its trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on Read More ...
IFCO names new CEO
The Advisory Committee of IFCO Group announced Wednesday, April 8, that as part of a long-planned succession process, Wolfgang Orgeldinger will retire as chief executive officer of IFCO Group and Michael Pooley has been appointed as new chief executive officer of IFCO Group. Pooley will take over the responsibilities as Read More ...
Retailer provides $5M donation to food banks, community charities
Loblaw Cos. Ltd. will provide $5 million in gift cards to certain food banks and community charities, including Food Banks Canada, Second Harvest and Community Food Centres Canada. Due to COVID-19, these groups are seeing growing community hardship, while also addressing the challenge of social distancing and increased Read More ...
NMB elects new officers to shape and guide its mission
The National Mango Board elected new officers during its March 2020 board meeting, which was held via teleconference. As dedicated members, the NMB officers will fulfill its duties and responsibilities by leading the board in accordance with the Commodity Promotion, Research & Information Act of 1996, and the Mango Order. Jojo Read More ...
SEPC continues to reduce food waste one community at a time
The Southeast Produce Council distributed fresh donated produce on Friday, April 3, to those within the Tattnall County area in Georgia. SEPC members packed, shipped, unloaded, re-packed and distributed almost 70,000 pounds of fresh produce via drive-thru format in order to maintain social distancing and serve as many as Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse