Loading…

Behind the scenes with the National Watermelon Promotion Board

nwpbbbThe week of June 22 held not one, but two photoshoots for the team behind watermelon promotions and marketing. While keeping safe social distancing practices in place, the National Watermelon Promotion Board staff executed two photoshoots: one for consumer recipe photography and one for retail and foodservice assets such as type and format photography. To source the yellow and seeded watermelon for the shots, Megan McKenna and Juliemar Rosado day-tripped from Orlando, FL, to Cordele, GA.

At the local Visual Cuisines food photography studio, Stephanie Barlow and Summer Walker oversaw three days of recipe and carving shots, both creating brand new recipes and reshooting some carvings that needed a modern day facelift, all to the tune of using the whole watermelon. To help populate Watermelon.org and keep in line with the back to basics and simplicity themes, all the recipes shot are uncomplicated with a small number of ingredients that the everyday consumer would easily find and already have on their grocery lists. At the food studio, food stylists and photographers collaborate with the team on the look, feel, tone and taste of the new watermelon recipes. A team effort made with safe social distancing, and a visit from Mandy, the studio photographer’s pup.

Look for the new recipes to be added soon to Watermelon.org, including One-Ingredient Watermelon Slushie, Watermelon Limeade, Watermelon Frose, Breakfast Banana Split and a beautiful new Watermelon Flower Vase, to name just a few new recipes that can make every day at home feel sweetly special this summer.

tpn daily signup

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse