Loading…

California citrus harvesting off to fast start

Screen-Shot-2016-11-30-at-11.41.12-AM With the Christmas marketing pull in sight, California’s citrus harvest is well underway with good quality and good volume the order of the day. The preseason estimate for the 2016-17 navel crop was pegged at 84 million cartons by the U.S. Department of Agriculture’s National Agricultural Statistics Service. If realized, that would put the volume slightly below last year but ahead of the five year average of about 81.6 million cartons.

FGS-61-SKT-NAVEL-REINDEER-3D Joan Wickham, director of communications for Sunkist Growers, in Valencia, CA, said the state’s largest citrus supplier is right on Target with its production goals. “This year’s Sunkist navel crop is off to a fantastic start, with a delicious balance of tart/sweet flavors that bodes well for a strong season ahead,” she said. “Navel oranges are a classic holiday staple, and with tried-and-true heritage traditions relating to food trending among consumers now — this is a fantastic variety for retailers to promote during the holiday season.”

To assist retailers in promoting the crop, Sunkist offers festive holiday themed packaging to help build excitement in store with eye-catching displays to drive sales. NEW CaraCara Quarter BIN

Wickam also noted, on Nov. 29, that the Sunkist Cara Cara season was just getting underway. “We are looking forward to another strong crop this year. Nutrient rich, beautiful in color and deliciously sweet — this variety holds tremendous promise for growth as consumers become more familiar with its distinct characteristics.”

She noted that the Cara Cara looks like a navel on the outside, but it has its own character. “It’s important that retailers educate consumers about the differences that make this variety unique,” she said. “Sunkist offers point-of-sale materials, including customizable display bins to tell the story of this variety — and why they shouldn’t be missed!”

Publix adds contactless pay options
Publix has rolled out contactless pay to all its stores, including GreenWise Market. This is one more measure Publix is taking to protect the health and well-being of its customers and associates during the coronavirus pandemic. A contactless payment is made by placing a smartphone or contactless pay-enabled credit or Read More ...
CAC responding to challenges presented by coronavirus pandemic
As the ripples of the coronavirus situation spread, the California Avocado Commission is responding with rapid changes in their marketing plans, grower communications and office operations. “The commission has been extensively reevaluating each CAC activity in light of societal shifts and sensitivities and adjusting our Read More ...
Industry needs aggressive retail promotions to move large spring melon crop
Coming off a short watermelon crop out of southern Mexico during the winter months with extremely high prices, a sudden increase in volume as the northern Mexico production has gotten under way has led to a sharp drop in prices, according to John Gee, vice president of sales for Eagle Eye Produce, who is currently Read More ...
US Foods partners with retailers nationwide
US Foods Holding Corp. has secured approximately 20 retail distribution partnerships across national grocery store chains, wholesale grocers and consumer packaged goods brands. To date, more than 700 US Foods distribution associates have been temporarily contracted to support this work. These associates are primarily in Read More ...
Vanguard continues to combat COVID-19 challenges
The impacts of COVID-19 on the fresh produce industry are fast-moving. Unfortunately, this virus is spreading quickly around the entire globe. A regional issue has become a global one and most countries across the globe are responding with closed borders, complete lockdowns and transportation limitations. With so much Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse