Loading…

IPC commercial scores big during Boise State football game

ipvi

The Idaho Potato Commission launched its new television commercial during the Boise State University vs. University of Virginia football game that aired live from Albertson's Stadium in Boise, ID, in late September. As a long-standing Bronco sponsor, this marquee game presented an ideal opportunity to unveil the seventh installment of the IPC’s “Missing” commercial featuring the Big Idaho Potato Truck, Farmer Mark and his ever-faithful hound.

“Every year the popularity of the Big Idaho Potato Truck grows exponentially due in large part to the national television commercial that airs when the truck isn’t on the road. As a result, consumers are exposed to the truck for an entire year, as opposed to six months, the actual length of the tour,” explained Frank Muir, president and chief executive officer of IPC. “Launching the commercial during the IPC’s nationally televised marquee game at Albertson’s Stadium has become a tradition. Not only are we further supporting Idaho football but the strength of the brand is reinforced through the prominently placed Idaho potato signage throughout the stadium, and the reporters are always excited to talk about spuds.”

During the game ESPN reporters made it clear to their viewers they were in Tater Nation. From footage of the Big Idaho Potato Truck and non-stop shots of Spuddy Buddy, to a close-up of sideline reporter Molly McGrath’s loaded baked potato, Idaho potatoes were treated like MVPs from the kick-off to the very last play of the game.

The commercial airs through early April on popular networks like CNN, The Food Network, Headline News, Fox News and The History Channel, achieving more than 550 million audience impressions.

BJ’s new EVP to lead business transformation
BJ’s Wholesale Club Inc. appointed Paul Cichocki as executive vice president of membership, analytics and business transformation, effective April 1. Cichocki will be responsible for the company’s membership, marketing and analytics organizations. “I am excited to welcome Paul to the BJ’s team,” said President and Chief Read More ...
Bobalu Berry Farms donates to local schools
Oxnard, CA-based grower-shipper Bobalu Berry Farms simply wanted to reach out and help during these difficult times. But its donation of 4,000 one-pound clamshell packs of fresh California strawberries to the Oxnard School District has spurred the interest of other producers and the shipper is hoping that the idea spreads Read More ...
Nature Fresh Farms welcomes Zanelle Hough to sales staff
Nature Fresh Farms Sales expanded its team, welcoming Retail Sales Account Manager Zanelle Hough to its sales department. Hough began her career 14 years ago in logistics working for a South African exporter. Wanting to gain more experience in sales, she shifted to the Walmart global procurement team as a logistics and Read More ...
Produce tag supplier adds face shields for crisis
In mid-March Bedford Industries President Jay Milbrandt saw a news story about hospital employees sewing handmade facemasks to help overcome their shortage of personal protection equipment . He wondered out loud if his produce tag manufacturing firm could help. Within a few days, the company had designed a face shield Read More ...
Food Lion to donate 6 million meals amid COVID-19 outbreak
Food Lion Feeds is donating $600,000, the equivalent of 6 million meals, to COVID-19 hunger relief efforts. Of that, $500,000 will be donated locally to community partners in the towns and cities Food Lion serves to help feed students who depend on receiving nutritious meals at school, seniors with limited resources and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse