Loading…

Heritage of Sunkist Delite Mandarin-growing family promoted during peak season

mulv

Sunkist Growers is celebrating Mandarin season with a new addition to the Sunkist Family Stories program.The Mulholland family, an Orange Cove, CA-based citrus grower-shipper primarily of Mandarins, is the newest family to be featured in the multimedia storytelling project dedicated to sharing the rich heritage of Sunkist growers.

Sunkist Family Stories profiles the families that make up the 125-year-old citrus cooperative, offering a unique view into the life of today’s modern farmer. The program is designed to transport consumers to the bright groves of California and Arizona so they can learn about traditional growing practices, innovation and dedication to quality that is proudly passed through generations of Sunkist member family-owned farms.

“Highlighting Sunkist’s commitment to quality and authenticity, our farm-to-table stories resonate with consumers all over the world,” said Sunkist Director of Communications Joan Wickham. “We are proud to share the values and legacy of Sunkist’s history through our Sunkist Family Stories and are thrilled to now feature the Mulholland’s story as part of the growing program.”

As the first family to grow and market Murcott Mandarins in California, the Mulhollands have contributed valuable experience and knowledge to the industry throughout the four generations of their family’s farming history. Sunkist recently introduced the Sunkist Delite Mandarin program that offers retailers, growers and consumers the value and quality proposition that Sunkist is known for.

“Sunkist Delite California Mandarin season is in full swing, making this fresh content ripe for promotion,” added Wickham. “Consumers today are looking for food with a story, and we’re proud to tell ours through the Sunkist Family Story program.”

The Sunkist cooperative of family farms offers more than 40 fresh citrus varieties. With thousands of grower members in California and Arizona, the Sunkist cooperative reflects the values and legacy of its 125-year history: family-owned farms where traditional growing practices, stewardship of natural resources and a dedication to innovation are proudly passed through the generations. Founded under the principle that more can be accomplished by working together, Sunkist continues to promote a culture of family and collaboration with growers and customers to drive positive results for all.

Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...
Meijer opens five supercenters in the Midwest
Meijer has opened five supercenters across the Midwest. Located in Manitowoc, WI, Sycamore, IL, Bad Axe, MI, and Brimfield and Lorain, OH, the 159,000-square-foot stores offer a state-of-the-art shopping experience, providing customers multiple ways to shop in a specialty store environment. "These new stores reinforce our Read More ...
Well•Pict digital retail kit to heat up summer sales
Well•Pict Berries launched its Well•Pict Digital Retail Kit, a promotional tool to help its retail partners increase their online berry marketing efforts. The kit will include marketing materials for every member of the produce department, from produce buyers to department merchandisers. It is tailored to help and guide a Read More ...
Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse