Driscoll’s launches Limited Edition Sweetest Batch Blackberries

Driscolls-LE-Blackberries-Press-Photo3Today, Driscoll's announced the launch of Limited Edition Sweetest Batch Blackberries. The flavor-packed blackberry is the sweetest sensation to hit the produce aisle this winter and marks Driscoll’s as the first company to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries. Driscoll’s Limited Edition collection is a curated series of best of season, ultra- flavorful offerings bred to give consumers an indulgent new way to experience their favorite fresh berries.   

The premium blackberries follow the marketplace success of Driscoll’s Sweetest Batch Blueberries, Strawberries and Raspberries and like all Driscoll’s berries, Sweetest Batch Blackberries are bred naturally by the brand’s Joy Makers, Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, exclusively for its network of independent farmers to grow and harvest. Sweetest Batch Blackberries are available now in select regions across the U.S. for a limited time.  

“The addition of Sweetest Batch Blackberries to the Limited Edition collection underscores our commitment to delighting consumers who have come to expect only the best and most flavorful berries from Driscoll’s,” Fran Dillard, senior director, brand and product marketing at Driscoll’s.   

The fresh blackberry category has experienced the largest berry growth in household penetration increasing at +7.6 points over the last five years.  Driscoll’s consumer satisfaction scores collected and analyzed by their proprietary Online Panel Program indicates the category is approaching one of the highest flavor seasons for the year.   

“This new product innovation generates buzz and excitement for the entire blackberry category” says Annie Duner, product marketing manager.  “Flavor is driving the overall growth of the fresh blackberry category.”  

“We’re on a constant pursuit to innovate and perfect different blackberry varietals,” says Gavin Sills, Global Plant Breeding Director for Blackberries.  “The traditional blackberry has long been known in the produce industry as an underdog berry and Driscoll’s is set to revolutionize this segment with incredibly flavorful varieties.    

Building upon its 100-year old farming heritage, Driscoll’s continues to explore new ways of delighting consumers and celebrating the happiness that comes from eating fresh, beautiful and delicious berries. Led by the Joy Makers, the brand prioritizes the development of proprietary varieties, including the new Limited Edition varieties, through traditional breeding methods without any GMOs. Though each proprietary variety takes years to perfect, the resulting Limited Edition collections promise to bring even more joy to the experience of biting into a fresh berry.  

The growing seasons for Limited Edition-branded Driscoll’s berries are short due to the special attention and nurturing required to ensure the superior quality of the berries. Visit www.driscolls.com/limitededition to locate retailers that feature Sweetest Batch Blackberries and other Limited Edition berries nationwide.  

About Driscoll’s Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only traditional breeding methods. Driscoll’s is the trusted brand for Only the Finest Berries™.  

Apeel, Starr Ranch partner to offer longer-lasting organic apples
Apeel Sciences announced a new partnership with Wenatchee, WA-based Starr Ranch Growers, furthering its presence in the organic apple category. “We are thrilled to partner with Starr Ranch Growers knowing that their dedication to sustainable growing practices to provide high quality, premium produce aligns with our own Read More ...
COVID-19 triggers shifts in consumer food preferences
The coronavirus and government quarantines have triggered significant shifts in consumer shopping behavior, packaging preferences as well as purchase priorities. That’s the topline finding from a national consumer survey released by Category Partners. According to a national study of 2,000 consumers, survey participants say Read More ...
Lidl opens new regional distribution center to meet customer needs
Lidl formally opened its state-of-the-art regional headquarters and distribution center in Cecil County, MD. The new 700,000-square-foot facility will serve as the backbone of Lidl’s regional store network, quickly supplying products to stores in five states. Lidl invested more than $100 million in the project which will Read More ...
Consumers turn to apples in challenging times
Americans are stocking up on apples as they contend with the COVID-19 crisis, especially Gala, Honeycrisp, Fuji and Granny Smith. Consumers are favoring packaged apples, which jumped up 34 percent in volume in the last four weeks ending March 21, and likely more than that since. As consumers hunker down, they are turning to Read More ...
Progressive Produce anticipates late spring and summer asparagus supply
As consumers continue to look for fresh and healthy fruits and vegetables to serve their families during these difficult times, Progressive Produce will begin shipping its strongest supply of the year of nutritious and versatile asparagus to shoppers across the United States and Canada. "As retailers discover what the new Read More ...
USDA files action over NJ company's $750K PACA violations
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has filed an administrative complaint against Southern Sun LLC. The company, operating from New Jersey, allegedly failed to make payment Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse