Keep on organic summer fruit for September success

artorgSummer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off their summer fruit category.

“Summer isn’t slowing down and neither can retailers when it comes to summer fruit promotion,” said Shales. “Labor Day is about a month away, so retailers should be planning for Stemilt’s Artisan Organics peaches and nectarines to be on ad for Labor Day and anytime during September. We have a great assortment of varieties that will leave consumers with a delightful eating experience.”

Stemilt is nearly halfway through its summer fruit season, and will ship fruit through the third week of September. Retailers can to carry both peaches and nectarines in both medium and large sizes. If retailers want to carry bags, they can turn to Stemilt’s 100 percent recyclable, sustainable paper Artisan Organics tote bag. It is an easy grab-and-go option and will help boost the average purchase size for peaches and nectarines.

“It is a durable bag that meets consumer demand for sustainable packaging,” said Shales. “It holds up to four to five pieces of large fruit or four pounds. Cashiers will ring the tote bag up via PLU stickers on the fruit. The bags are shipping in a Euro carton, where each Euro holds eight bags. It also has the ability to display instantly at retail.”

Retailers can also look to Stemilt’s new Top Pick program for their premium organic summer fruit needs. Designed to only offer fruit that comes from the upper part of the tree, these peaches and nectarines are high quality and flavorful with beautiful coloring. The Top Pick brand has a bold design that is hard to miss at retail and will drive impulse purchases.

“The Top Pick pack is all about sharing the most incredible peaches and nectarines ever with shoppers,” said Shales. “It ships at ideal ripeness and with high Brix, or sugar, standards. Having a program like Top Pick available in your stores eliminates the customer’s guessing game for buying delicious fruit and helps get your summer fruit category moving in a positive direction.”

Top Pick is shipped in a one-layer Euro carton that weighs 15 pounds. Organic peach varieties that retailers can look to carry now through the rest of the season include Sierra Rich, Zee Lady, and Elegant Lady. Starting at the end of the month and into September Oh Henry and August Lady will be available. Currently, nectarine varieties include Honey Royale and Summer Flare with August Bright and Summer Blush to follow at the end of the month.

“Stemilt’s mission is to delight consumers with our World Famous fruits,” said Shales. “Artisan Organics summer fruit always delivers on that promise. They’re flavorful, colorful and every bite requires a napkin on hand — the exact experience we strive for when growing our Artisan Organics peaches and nectarines.”

Index Fresh invites customers to virtual Meeting in the Grove
As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual Meeting in the Grove program to connect its Read More ...
New salad from FiveStar makes debut at Costco
Staying on-trend is one thing, but bringing the freshest seasonal ingredients in a timely manner is another, especially as consumers look for solutions to their “what’s for dinner?” dilemma. FiveStar Gourmet Foods has answered the call with their latest extension to the wildly successful Family Size line of Simply Fresh Salads Read More ...
Kroger announces new SVP of supply chain
The Kroger Co. announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective Feb. 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting Oct. 1, Read More ...
Progressive Produce brings fresh, nutritious asparagus to dinner tables
With consumers cooking at home more than ever, Progressive Produce is looking forward to working with its partners throughout the supply chain to bring fresh, nutritious asparagus to dinner tables around the country. One of the key things the company plans to do encourage retailers to generate excitement around asparagus on Read More ...
Fox Packaging aquires additional press to increase production
Fox Packaging, an industry leader in flexible packaging innovation, has added an additional UTECO printing press to its dedicated facility. “Expanding our manufacturing capacity is essential to meet growing customer demand and it also presents Fox Packaging with an opportunity to make fast turnaround on large print runs,” said Read More ...
Growers Express names new COO
Growers Express LLC announced that Kirk Wagner is promoted to chief operating officer.    Wagner serves as a member of the executive team, reporting to the board of directors, and working closely with President Tom Byrne and CEO Mark Dendle to set company performance goals, develop and implement strategies, procedures, and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse