Loading…

Industry veterans reimagining procurement

refreshFresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance produce procurement for buyers and growers.

"Buying and selling produce used to be a simple, trust-based business, where nothing mattered more than personal relationships and integrity," said Cimino, co-founder. "We believe this is still the best way to conduct business, especially when it is combined with sophisticated modeling and predictive analytics to provide insight into supply, demand and pricing trends."

In addition to a focus on personal connections and relationships to better integrate with customer needs, Re Fresh’s business model is based on a culture of accountability, transparency, and a passion for produce combined with deep market intelligence and insights.

"We use sophisticated technology and predictive analytics to help us advise clients to make better data-driven business decisions and buying moves. However, we will not let our systems or technology get in the way of boots-on-the-ground experience or personal communication and insights," added Fisher, co-founder. "We will still be visiting with and picking up the phone to talk to our customers and suppliers on a regular basis, as nothing can replace personal connections."

With their long history and broad connections in the Salinas Valley, Fisher and Cimino are assembling a Re Fresh team of like-minded, experienced produce procurement experts with deep supplier relationships to join them. Fisher and Cimino are eager to continue utilizing their industry passion and expertise to enhance the produce procurement process.

Photo: Re Fresh co-founders Doug Fisher and Joe Cimino.

Index Fresh invites customers to virtual Meeting in the Grove
As businesses and communities cross the six-month mark of working partially or completely from home, creative use of digital communication tools has surged across industries. California-based global avocado marketer Index Fresh has adapted to this model by launching its virtual Meeting in the Grove program to connect its Read More ...
New salad from FiveStar makes debut at Costco
Staying on-trend is one thing, but bringing the freshest seasonal ingredients in a timely manner is another, especially as consumers look for solutions to their “what’s for dinner?” dilemma. FiveStar Gourmet Foods has answered the call with their latest extension to the wildly successful Family Size line of Simply Fresh Salads Read More ...
Kroger announces new SVP of supply chain
The Kroger Co. announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective Feb. 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting Oct. 1, Read More ...
Progressive Produce brings fresh, nutritious asparagus to dinner tables
With consumers cooking at home more than ever, Progressive Produce is looking forward to working with its partners throughout the supply chain to bring fresh, nutritious asparagus to dinner tables around the country. One of the key things the company plans to do encourage retailers to generate excitement around asparagus on Read More ...
Fox Packaging aquires additional press to increase production
Fox Packaging, an industry leader in flexible packaging innovation, has added an additional UTECO printing press to its dedicated facility. “Expanding our manufacturing capacity is essential to meet growing customer demand and it also presents Fox Packaging with an opportunity to make fast turnaround on large print runs,” said Read More ...
Growers Express names new COO
Growers Express LLC announced that Kirk Wagner is promoted to chief operating officer.    Wagner serves as a member of the executive team, reporting to the board of directors, and working closely with President Tom Byrne and CEO Mark Dendle to set company performance goals, develop and implement strategies, procedures, and Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse